because each of us perceives the world through a unique lens of experiences, relationships and beliefs.
At Uhlig, it is a fundamental axiom that there is no such thing as an “audience,” “readership” or a “market.” For us, the only unit of account that matters is the individual – the human being whose specific needs we aspire to meet.
Civil Defense Units during
Independence Day Parade in
Kuala Lumpur, Malaysia (above).
The unique identity of every
individual is not just an idle source
of variety, but a critical engine of
survival, defining the evolutionary
competition that ensures the
continual improvement of every
As infants, up to 40% of twins
invent their own unique means
of communication, known as an
“autonomous language.” Even
though they share virtually
identical DNA, twins have distinct
fingerprints and retinal capillary
Putting the individual first requires
that our solutions and content be as
unique and varied as the individuals
we serve – a challenge that has long
been considered economically and
technically impossible. For us,
however, that is not an obstacle or
For us, the only unit of account that matters is the individual – the human being whose specific needs we aspire to meet. an inconvenience, it is our central business purpose.
Whether for a cancer patient deciding on a treatment, a college graduate moving into a new city, or a retiree selling his or her family home, our solutions are not designed around categories or abstract business concepts, but around the singular needs of each person. That is what makes our jobs so fulfilling – and what makes the results so extraordinary.
Traditional warrior near Lake
Nakuru National Park Reserve in
Nakuru, Kenya (above).
“Sometimes you have to
play a long time to be able
to play like yourself.”
— Miles Davis