INDIVIDUALITY

Photo: Jaggat Rashidi

At its core, the task
of communicating is
inherently personal,

because each of us perceives the world through a unique lens of experiences, relationships and beliefs.

 

At Uhlig, it is a fundamental axiom that there is no such thing as an “audience,” “readership” or a “market.”  For us, the only unit of account that matters is the individual – the human being whose specific needs we aspire to meet.

Civil Defense Units during
Independence Day Parade in
Kuala Lumpur, Malaysia (above).

The unique identity of every individual
is not just an idle source of variety, but
a critical engine of survival, defining the evolutionary competition that ensures the continual improvement of every species (below).

As infants, up to 40% of twins
invent their own unique means
of communication, known as an "autonomous language." Even though they share virtually identical DNA, twins have distinct fingerprints and retinal capillary patterns (above).

Putting the individual first requires that our solutions and content be as unique and varied as the individuals we serve – a challenge that has long been considered economically and technically impossible. For us, however, that is not an obstacle or an For us, the only unit of account that matters is
the individual -
the human being whose specific needs we aspire
to meet.
inconvenience, it is our central business purpose.

 

Whether for a cancer patient deciding on
a treatment,
a college graduate moving into a new city, or a retiree selling his or her family home, our solutions are not designed around categories or abstract business concepts, but around the singular needs of each person. That is what makes our jobs so fulfilling – and what makes the results so extraordinary.

Photo: Anna Omelchenko

Traditional warrior near Lake Nakuru
National Park Reserve in Nakuru, Kenya (above).

"Sometimes you have to play a long time

to be able to play like yourself."

 

— Miles Davis

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